Top 5 Beauty Retail Apps on Android in Italy Q2 2024

In Q2 2024, the top beauty retail apps on Android in Italy showed varied performance in terms of downloads and weekly active users. Here’s a closer look at the metrics for the leading apps: Sephora - Make-up, Beauty, Notino: perfumes and cosmetics, Douglas – Parfüm & Kosmetik, Marionnaud, and LOOKFANTASTIC -Beauty Shopping.

Sephora - Make-up, Beauty experienced fluctuating download numbers, peaking at 20.6K in the week of April 8 and gradually declining to 8.9K by the end of June. Weekly active users saw a slight increase from 23.8K at the beginning of April to 24.9K by the end of June.

Notino: perfumes and cosmetics showed a similar pattern in downloads, with a high of 13.2K in early April, dropping to 4K in mid-May, and then surging back to 10.9K by the end of June. Weekly active users also saw ups and downs, starting at 52.5K, dipping to 34.3K in late May, and recovering to 49.8K by the end of June.

Douglas – Parfüm & Kosmetik maintained a relatively stable download rate, ranging from 2K to 2.9K throughout the quarter. Weekly active users remained steady, starting at 18.8K and ending at 17.8K, with minor fluctuations.

Marionnaud had a consistent but lower download rate, peaking at 1.1K in mid-April and dropping to 469 in early June, before ending the quarter at 852.

LOOKFANTASTIC -Beauty Shopping saw varying download numbers, with a peak of 626 in late April and a low of 181 in late May. Weekly active users started at 4.4K in early April, peaking at 5.6K in the second week, and eventually settling at 4K by the end of June.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.